More than ever the topic of stress and alleviating that washed-over feeling of a long day, week or even month has gained a lot of interest. These feelings of mental and physical anguish are often attributed to working too much or spending far too much time staring at flashing LED lights. In response, many are looking for ways to pull away from the devices that have become a permanent fixture in their lives.

It seems as though this sudden shift from constant technological use to a more slowly paced and simplistic lifestyle is the result of increased popularity of Wabi-Sabi (the Japanese aesthetic and worldview focused on the acceptance of imperfections) and Hygge (a Danish idea of making mundane day-to-day activities more meaningful and special). These enlightened ways of thinking grew more popular in the US in 2016, and since have reached new heights as people strive to live happier more well-adjusted lives.

SO, WHAT’S THE BOTTOM LINE?

While attempting self-improvement is nothing to sneer at, there is still one clear issue for businesses and marketers: How will this affect my brand?

Don’t worry just yet! Our faithful consumers will still be using their gadgets, and eyes will still be fixed on screens. Prospective buyers will still be driving past billboards, and listening to radio commercials. While it is true that some individuals have started to dial it back a bit, digital as well as traditional advertising mediums aren’t going anywhere soon. Now we just have to figure out how to make our marketing efforts appeal to consumers that are trying to rely less on material possessions and more on simple, meaningful experiences.

In the meantime, handmade and “slow-made” goods are some of the driving forces behind this movement. Etsy and other sites where artisan-style products are offered to a community searching for the perfectly-imperfect and unique addition to their wardrobes, bookshelves, and desks will be reaping the benefits of this cultural appropriation and can expect to see a large influx of new vendors and patrons. If you’re passionate about creating things that you believe people would love to have in their homes, then there is no better time than now to create your own online store of one-of-a-kind products.

Now, we’re not telling you to quit your day job, but if you do decide to get into the Ecommerce game and find yourself struggling with building the site or implementing an effective marketing plan for your new brand, feel free to call our South Florida marketing agency. Our developers, designers, copywriters, and strategists will help you get the best return on your investment.

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