Content marketing has quickly become a necessity for businesses looking to generate leads online. Unfortunately, that doesn’t mean business owners suddenly become copywriting wizards, nor do they become masters of the digital sphere. Therefore, those looking to break into the world of content marketing likely don’t know where to start. Creating a blog is an excellent way to begin crafting content, and our South Florida marketing agency is sharing some insights that will have you blogging with the best of them.

DEVISE A STRATEGY

First things first, so before you start dishing out blogs about the funny things your cat does, you need to create a strategy for your business’s blog. Start by determining who your audience is, and more importantly, what value your blog will have for that group. Chances are, the blogs about your cat aren’t going to be a big hit with someone visiting you law office’s website for information about your areas of practice. Consider the questions someone who is considering utilizing your services might ask, and then answer them in your blogs. Outline some key topic areas that will be of interest to your audience, and be sure to revisit this list going forward.

Once you establish what you intend your blog to be about, it’s time to hammer down the rest of the details. How often do you plan to post to the blog? The frequency with which you post will depend on your industry and your resources, but one new post a month should suffice at first. Whether you choose to post once a week or three times a week, it is important to make sure that frequency is consistent, so don’t set a number you can’t maintain.

MAKE IT COUNT

Once you’ve got a strategy in place, the fun begins. And yes, we mean writing. If writing isn’t your cup of tea, you may want to consider enlisting a copywriter to help you out in this department. The length of your blogs will vary depending on the information you have to share, but 300 words is a good minimum to abide by to receive optimum SEO benefits. Once you’ve written a blog, make sure people are actually reading it. How, you ask? You might not be able to force people to read, but you can certainly increase your blog’s exposure. Start by sharing your blog posts on social media and linking back to the post. You should also share blogs in your company’s email newsletter. The more you talk about your blog, the better. After all, what’s the sense of writing a blog if nobody knows it’s out there?

Crafting a blog that will position your company as a leader in your industry will take a great deal of time, plenty of effort, and most importantly, expertise. Given that fact, by no means do you need to do it all alone.

A South Florida marketing agency can help you make the most of your blog (honestly, we love this stuff). Reach out to our team today to get started.

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