When it comes to how a business presents itself in the digital sphere, you may hear the term user experience being thrown around a lot. But what does it actually mean and why should you as a business owner care? That’s what we want to make clear.

USER EXPERIENCE DESIGN DEFINED

In relation to digital, user experience is the way that a client or potential client interacts with your website and other content online. User experience design is the practice of designing a website with the user’s experience in mind. It is a well-thought-out process where web designers, graphic designers, programmers, copywriters, social media practitioners, and digital specialists come together to determine how to make a website the most user-friendly and engaging. When visitors come to your site, you want them to be able to easily find the information they are looking for. User experience designers plan websites to achieve just that.

User experience goes beyond just exceptional design. It involves a number of other aspects, such as site architecture. It is important that there be a clear path from where someone enters your site to your end goal, whether it be signing up for a newsletter, or visiting a social media profile. A key aspect of user experience is figuring out how to get the user from Point A (website entrance) to Point B (goal completion).

USER EXPERIENCE & SEO

It is common knowledge that there are a wide variety of factors that play into a website’s rankings on search engines. However, some of the most important elements are an indirect measure of user experience. Factors such as time spent on the site, or the number of pages visited by a user in a session affects a website’s ranking. These components are directly impacted by how a user interacts with your website.

Excellent design and search engine rankings go hand in hand. If you want to learn more about how exceptional design can increase your business, contact our South Florida marketing agency today.

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