The overall goal of social media for companies is to reach your audience both more efficiently and effectively than your competitors. For this to happen, you must achieve the task of creating quality content that is engaging to the audience. Here are some tips to help you accomplish that.  

1. REPORT ON TRENDING CURRENT EVENTS

Posting on current trends helps your page stay relevant and interesting. It’s human nature to follow a trend, and people love to read information that is popular and relevant.

2. BE VISUAL

Images are a great way to keep the audience engaged in the post. For example, according to Forbes, photos posted on Facebook received an 85 percent interaction rate. As for posting images on Twitter, it increased the amount of retweets by 35 percent.

3. MAKE CONTENT SPECIFIC TO THE PLATFORM

The demographic and preferences for each social network vary greatly. To make sure you’re reaching your target market, you should make sure the information posted on each social network is geared to the sector of the population that uses it.

4. BEHIND THE SCENES SHOTS

The best way to give insight into your company and what you’re all about is to post photos from behind the scenes. People want to know the people behind the brand. This can show that your brand is trustworthy and that you are accessible to them.

5. TIMING IS EVERYTHING

It’s best to post on your social media accounts at popular times, which vary based on the particular social network. Below you will find the most popular times to post on Facebook, Instagram, Twitter, and LinkedIn.

• Popular Times for Facebook
  The best times to post to Facebook are Wednesday at 3 p.m., Saturdays and Sundays from 12 p.m. to 1 p.m., and Thursdays and Fridays between the times of 1 p.m. and 4 p.m.
• Popular Times for Instagram
  Instagram is often used to network throughout the day, but users engage with the content best when they are off work. The most popular times to share are Mondays and Thursdays at any point in the day, except from 3 p.m. to 4 p.m.
• Popular Times for Twitter
  Twitter has the most active users between the times of 12 p.m. to 3 p.m. and around 5 p.m. on weekdays. For business to business (B2B) organizations, the best times to post on Twitter are Mondays through Fridays, with Wednesday holding the highest clickthrough rate. B2C organizations benefit most by posting on Wednesdays and over the weekend.
• Popular Times for LinkedIn
  Professionals use LinkedIn mostly during the workweek within their working hours. It is also used frequently right before their workday begins and ends. The most popular times to post content on LinkedIn are midweek between  5 and 6 p.m.; Tuesdays from 7:30 to 8:30 a.m., 10 to 11 a.m., 12 p.m.; and Wednesdays and Thursdays from 7:30 to 8:30 a.m., and 12 p.m.

As of 2016, 78 percent of people have a social media profile and this is only going to increase. If you are looking to capture your audience’s attention, these tips are just a start. A South Florida marketing agency can help you to really shine on social media, so let’s meet.

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