Extraordinary customer service is one of the best ways to satisfy your clients and maintain their business. If you’re like us, clients are at the heart of what you do, and providing a positive experience motivates you on a day-to-day basis. With the prominence of online reviews and social media, customer service has become one of the most powerful ways to grow your business. However, this can also have the opposite effect when poor customer service leads to a loss of clients.

Incredible customer service is no longer a bonus, it is an expectation. With many competitors claiming to be at the top of the list when it comes to making their clients the happiest, it can become difficult to differentiate oneself.. Because great customer service is now looked at as the norm, it is imperative to go above and beyond for each and every client in as many ways as possible. Our expert marketing specialists have gathered the top three ways to do just that.

1. MAKE CUSTOMER SATISFACTION A TOP PRIORITY

The relationship between the client and a marketing agency is of the utmost importance. When a team of marketing professionals work to help their client succeed, that client will begin to associate those advertising efforts with their success. This helps develop an undeniable partnership between an agency and its clients. By looking at top-performing brands, it is easy to see that the best way to build one-of-a-kind customer satisfaction experience is to focus on the client’s success first and foremost.

A company that is well-known for its emphasis on customer satisfaction is Amazon. According to Forbes, Amazon sets 500 performance goals every year and 80% of those goals are customer-related. As a company continues to expand, its ability to recognize and associate with customer goals differentiates the company from its competitors.

2. GO THE EXTRA MILE

While it feels great to meet the needs of your clients, exceeding those expectations helps an agency stand out from its competitors and create an unforgettable experience. Clients who are surprised with a team’s dedication and diligence are more likely to remain loyal in the long run.

Even if a boutique marketing agency doesn’t have the resources or capabilities that Amazon does, a dedicated team can construct a personalized client experience that impresses clients beyond their expectations - literally!

Here is one recent example of our commitment to our partners:

Our Design Director, Lucas, understood Nemeth’s vision for his brand and put that vision to life. Using his personal time over the weekend to create an artistic back wall for FaceSoft’s booth at an upcoming tradeshow, he created a product that could display the quality of the towels and represent FaceSoft Towel Company’s mission. Our marketing team had the opportunity to represent our client’s brand to create unique value — that differentiates ourself from the next agency.

Click here to see how we truly goes the extra mile in our marketing partnerships.

3. SHARE YOUR APPRECIATION

If a company is doing exceptional work for its clients, it is imperative to show their level of appreciation and care to the world. Trust is a key component in generating more business and people tend to trust success stories via word of mouth, rather than content that is created for marketing purposes. If an agency begins to create outstanding client experiences, start to share those stories on blogs, social media, and other outlets.

No matter how big or small, advertising agencies help a business develop and flourish. However, that business can do the same for the agency as well. The best way for a business and a marketing agency to help each other prosper is through prioritizing customer satisfaction, going the extra mile, and sharing the appreciation.

Thinking of taking your brand to the next level? Contact Keenability today for a free consultation!

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