Case Study

After decades as an educator, Barbara Leventhalmade the move toward becoming an educational consultant for private clients.Barbara wanted to avoid the traditional look and feel of a tutor, and insteademphasize that her services were relationship-based, first and foremost.

Barbara provides individualized guidancefor her clients to be accepted to the college of their choice. She was in needof a brand that appealed to both parents and students; appearing professionalto the former, and comfortable to the latter.

Our design team chose colors that werebold, yet inviting. The black and red provide contrast. The vibrant red hue inparticular communicates strength and excitement. The logo is modern and fresh,while the strong typeface balances this with an aura of expertise. The logo,tagline, and color scheme were cohesively implemented across all physical anddigital collateral.