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For any attorney, it’s just as important to have strong people skills as it is to have strong legal skills. In other words, the way that a law firm markets its business can be the most valuable tool for building lasting relationships with clients. In the end, a law firm’s reputation can make or break its business. Business is competitive, and lawyers with a reputation for providing great service will be more successful than those who don’t. Many lawyers don’t get new clients simply because they don’t do enough business development or marketing activities, or because they don’t do the right marketing activities.
So how do lawyers build up a great reputation? In addition to providing great service and having good people skills, a strong online presence is a crucial component for law firms to secure a great standing. Here are a few effective tips for marketing your law firm:
Have a clear, user-friendly website. The organization of your site is more important than you might think. Simply having a website is a good first step, but it is just not enough. A well-organized and user-friendly law firm website serves three major purposes: to provide valuable information to current clients, to attract new clients, and to build your reputation as a trustworthy leader in the industry.
Consistently create and post high-quality content. Your content strategy should include information about your firm, weekly targeted blog posts, photos, videos, infographics and more. Creating valuable content will help drive traffic to your website and improve your ranking in search engines.
Be active on social media. Many law firms come to us and say that they avoid social media because they are worried about the potential ramifications of such presence. This common mind set in the legal industry needs to change. Although these concerns are valid to a certain extent, social media has become so widespread that if you ignore it, you are only hurting yourself. As long as you don’t give out legal advice on a social platform, social media is an excellent (and necessary) tool for marketing your firm.
Our South Florida marketing agency, understands how to approach digital media tactfully for law firms, to ensure business growth and prevent any missteps. We are passionate about legal marketing, it’s what we know best. We’ll handle your marketing so that you can focus on what you do best, practicing law. To learn more, give us a call today.