The Importance of Having a Solid Marketing Team
What does it take to have awesome marketing? For one thing, it takes a team. That’s right, not one single person can do it all; it takes many talents to successfully market a business or product. Not only is it impossible for one single person to have all the necessary skills, but the best ideas are born out of collaboration, collaboration, collaboration. In some cases, what was thought to be a good idea by one person gets nixed by another, and that’s a good thing. Just ask Miracle Mattress. Had the company hired a professional marketing agency, it would have avoided the scandal and public outrage that could potentially close its doors.
Assembling Your Team
If you want to be successful, you’ll need the assistance of multiple experts. To be more specific, you’ll need to hire the following individuals:
- Marketing Strategist
- Creative Director
- Graphic Designer/ Production Artist
- Web Designer
- Web Programmer/ Developer
- Creative Writer/Editor
- Project Manager
- Digital Media Manager
- Public Relations Specialist
- Account Executive
That’s a team of 11 people. Of course, that number ultimately depends on your goals and on how you define success. It is possible that you might need additional skill sets, such as a videographer, photographer, or more graphic designers. It is also possible that you require less talent. You could argue that you don’t need a project manager, but you might change your tune later on when nothing is getting accomplished. After all, someone has to supervise the work of the various team members.
So how do you, as a small business owner, assemble a team of such individuals? First, let’s talk median salaries:
- Marketing Strategist- $70,000
- Creative Director – $135,000
- Graphic Designer/ Production artist- $55,000
- Web Designer- $55,000
- Web Programmer/ Developer- $80,000
- Copywriter- $50,000
- Content Writer- $40,000
- Content Editor- $71,000
- Project Manager- $65,000
- Digital Media Manager- $68,000
- Public Relations Specialist- $55,000
- SEO Specialist- $59,000
- Account Executive – $55,000
Altogether, that’s $858,000 a year needed to employ a team that will generate success. To break it down, that’s $71,500 a month, $16,500 a week, and ultimately, a lot of funds for your business to come up with. Of course, for most companies that budget simply isn’t realistic, especially considering it doesn’t factor in operating costs or profit. That’s where an advertising or marketing agency comes in.
For a company to pay for one or two employees to handle its marketing isn’t realistic. It simply won’t yield the necessary results. If a business can’t afford an entire team, the best thing would be to partner with a full-service marketing agency. The agency will employ the team of professionals needed to generate marketing success, and you’ll pay only a fraction of the actual cost because the team is servicing other clients as well. Unfortunately, the majority of agencies don’t offer full service, even if you’re told that they do. It’s important to dedicate your marketing budget to a team that can truly do it all. Otherwise, you’ll be paying the price when you have to enlist multiple agencies to oversee the different aspects of your marketing. Working with multiple agencies often results in a message that lacks cohesiveness and a lot of time wasted on ensuring all the marketing pieces mesh perfectly.
If you’re interested in learning about how our full-service South Florida advertising agency can help you, give us a call today.