3 Simple Tips for Maximizing Boosted Facebook Posts
For a beginner looking to dive into social media advertising, boosting Facebook posts is a great way to start. This method is a simple means of extending the reach of the posts you’re already sending out, to an audience that perhaps does not yet follow your page. That said, when you’re first starting out, it’s essential to make your budget go as far as possible, especially when resources are at a minimum. The less money you have to allocate toward a boosted post, the more efficient your efforts will need to be to achieve the desired results.
Here are a few things you can do to quickly maximize a boosted post’s effectiveness.
1. Go With What Works
The number one way to make your spend last a bit longer is to be selective with what you choose to put a promotional budget behind. Posts that garner a lot of organic attention will always outperform those that do not. For example, a post that has organically secured a significant amount of likes/reactions, deserves to be boosted over one that has attracted little attention. You’ll notice that examples of the former already tend to have a higher audience reach.
In short, a post that already is reaching a large audience organically, will continue that trend once boosted. With this in mind, it makes sense that this simple consideration is the most immediate and effective way to lower CPCs (cost per clicks) and reach more people for less money.
2. Don’t Boost Right Away
So, how do you identify which post to boost? Give it some time. If you make a post at 9 a.m. for example, wait until at least noon to evaluate whether it is a good candidate to spend money on. Sometimes, it’s a good idea to let a whole day go by, and then go back and see which post got the most organic traction.
Not seeing any organic interaction? You might not have a good foundation. Crafting posts that generate interest requires a strong strategy and a skilled team. Therefore, you might want to consider enlisting a Boca Raton ad agency that specializes in social media marketing to make sure your page is at its best before hitting the “boost” button. It’s important to cover all of your bases before investing money into any kind of advertising.
3. Know Your Target
Here’s where things get a bit more complex. When the time comes to actually boost a post, you should always input some basic targeting. Ideally, you’d be using Facebook’s Ads Manager to set up your promotions, but even if you are only hitting the “boost post” button on your account’s wall, you should still take some time to specify an audience.
You have two options here, and you can’t really go wrong with either.
The first is to use the “people you choose through targeting” option. Once selected, you can designate basic demographic information like gender, age and location. Imagine your typical client, and pretend you’re targeting him or her. Small businesses will probably have more success staying with local targeting, such as a 10-mile radius around your office.
While in this section, you can also select interests or behaviors. There is a lot to explore here, so it’s easy to get lost. If you’re in the real estate industry, you can target people who are more likely to move, who have just moved, who have a certain net worth, who typically make off-line purchases, and so on. Beginners will likely have more luck typing in competitors by name, as well as using their industry or title as a keyword.
The other, simpler option is to select the “people who like your page and their friends.” In general, you’ll get more engagement and lower CPCs by serving your ad to an audience group that has a higher chance of actually interacting with it. Plus, there’s some social authority built in, as people will see the names of friends in their network appear alongside the ad stating they like the content.
These are some quick ways to make the most of your efforts when dipping your toe into Facebook advertising. If you’re ready to dive in headfirst, seeking out an expert will ensure your investment is worthwhile. Our Boca Raton ad agency is always just a call away if you need a helping hand.